Air Freshener Guidelines

Artwork File Specifications

Below you'll find the specifications your artwork needs to meet to be considered "print-ready."

Ideal file specifications:

• 100% vector graphics - EPS, PDF or AI
• Design formatted in the correct and actual size of your fresheners
• Maximum Dimensions 2.75" x 4.00"
• CMYK Color Mode
• All fonts turned to outlines
• 1mm trim
• 2mm bleed
• Indicate the cut line on a separate layer
• Front and back artwork included - if you're leaving the back blank or a solid color, you should still include that in your file so that we know you didn't simply forget to send us the backside artwork

Acceptable file specifications

• Raster Image - PSD, JPG, TIF, JPEG, GIF, and PNG
• Design formatted in the correct and actual size of your fresheners
• Maximum Dimensions 2.75" x 4.00"
• 300DPI or higher
• CMYK Color Mode
• 1mm trim
• 2mm bleed
• Indicate cutline as separate color on its own layer if PSD
• Front and back artwork included - if you're leaving the back blank or a solid color, you should still include that in your file so that we know you didn't simply forget to include the backside artwork

Bleed & trim examp

What if your artwork doesn't adhere to the above specifications?

We can help with that for an additional, one-time Artwork Fee of $60. The Artwork Fee covers creating a full-blown new design, or taking your existing design and making it "print-ready" to meet the required specifications listed above.

What if I'm not sure if it meets the specifications?

Don't worry. We'd never run an order that we knew would produce subpar results. If there's an issue with your artwork - such as the design running outside of the bleed zone or the resolution being too low to produce a quality print - we'll let you know before we begin manufacturing your order. Should that be the case, you can either have your designer make the necessary changes to meet the above specifications or we can do it for you for the additional, one-time Artwork Fee of $60 mentioned above.

Tips & Information for Air Freshener Designs

Because of the texture of the material, the absorbent nature of the material, and the slightly off-white color used as the base color of the material for air fresheners, the artwork can look different when printed on the freshener vs. when viewed as a file on your computer. Below you'll find some best practices to help ensure you're pleased with the end product.

Photos print differently on freshener paper

Photographs print differently on the paper used to make custom fresheners.

The further away the subject of the photo is the more details lost when printing the freshener.

When using photos, close-ups work best

Photos can lose fine details when printed on freshener paper

Photos dependent on fine details don't print well on freshener paper:

 
Despite the picture being a close-up, it's heavily dependent on lighting, shadows, and super-fine details to show clearly. So sticking with photos that don't contain extremely fine details or lighting effects work best:

Actual Artwork
Printed Freshener

The above photo of a coffee bean has fewer fine details, despite being further away, and looks better when printed.

When it comes to using fonts on air fresheners, the larger, the better. You'll note that 5pt and 6pt fonts are pretty illegible. We recommend you use 8pt fonts and above for the best results.

Actual Artwork:

Printed Finished Product: